Turn Your Brand Into a Cult With Lessons from the Guy Who Created Hendrick’s Gin

An irreverent and wide-ranging treatise on building and maintaining standout brands in business or in life, from the marketing mastermind behind countless iconic booze labels like Hendrick’s Gin and Sailor Jerry Rum, Steven Grasse’s Brand Mysticism offers lessons he’s learned from an offbeat life. Irreverent tips (why being a troll can be so vital), case studies (when marketing cigarettes taught him about virality), and magical ingredients (who knew beaver anus would change his fortunes) guide you through the steps it takes to channel your own entrepreneurial spirit into a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.

EXCLUSIVE PRE-ORDER OFFER: Pre-order the hardcover edition of Brand Mysticism from any retailer and upload your receipt to receive a handmade, limited-edition screen-printed poster of original artwork from the book, signed by Steven Grasse.

Brand Mysticism Book Trailer